PoC Event Held at a University in Thailand During Loy Krathong
FINDOUT conducted a PoC (Proof of Concept) event at a university campus in Thailand, setting up an event booth to coincide with Loy Krathong, one of Thailand’s traditional festivals.
The purpose of this PoC was to **verify how effectively ID acquisition, data integration, and the user experience powered by SAKINA would work in a real-world environment. ** Rather than validating the concept through a theoretical design alone, we saw value in testing it in a real setting where people naturally gather and interact.
During the Loy Krathong festival, the university campus was bustling with students and other attendees. FINDOUT set up a booth at the heart of the event, creating an opportunity for students to stop by and experience the PoC firsthand.
Another major challenge was finding a natural way to integrate technology into a cultural event.
Real User Experiences and Reactions Observed On-Site
Once we were actually on the ground at the booth, we discovered subtle differences between the user journey we had anticipated and how people actually moved and interacted with the experience.
- Where do people stop?
- Which explanations capture their interest?
- At what point do they have difficulty using the system?
These small but valuable insights can only be gained through real-world experience.
By bringing together perspectives from FDE, Customer Success, and Marketing, we made improvements on the spot and continued iterating throughout the PoC.
Testing SAKINA in the “Extraordinary” Environment of Loy Krathong
Loy Krathong is an exciting celebration that offers an experience very different from everyday life.
An important part of the PoC was to determine whether the SAKINA experience could still be smoothly adopted and used in such an environment.
As a result, we gained a strong sense that even in a temporary, event-based setting, a well-designed user experience can be adopted naturally.
Turning On-Site Insights into the Next Product
The insights gained from this PoC will be directly applied to future product improvements and our continued international expansion.
At FINDOUT, we believe in going beyond simply “building and finishing.” We are committed to seeing things through until they are actually used in the real world and deliver value.
The Loy Krathong PoC was a highly meaningful initiative that reaffirmed this commitment.