Can SAKINA’s AI Customer Analysis Predict MBTI from Changes in Customer Behavior?!
Why “MBTI (Personality Traits)”?
Until now, marketing analysis has generally relied on targeting customers based on demographic attributes such as “women in their 30s,” “residents of Tokyo,” or “decision-makers at B2B companies.”
However, even among decision-makers with similar demographic profiles, the most effective approach can vary greatly depending on an individual’s personality and thought process.
That is why FINDOUT has introduced “behavioral analysis from an MBTI (16-personality) perspective” into SAKINA’s customer analysis capabilities.
Logical and systematic types (e.g., ISTJ) 👉 They prioritize concrete numerical data, cost-effectiveness (ROI), and accurate implementation procedures over emotional appeals.
Intuitive and innovative types (e.g., ENTP) 👉 Rather than focusing on detailed specifications, they respond to the future vision of “what is new and what kind of impact it can have on the business.”
SAKINA’s AI engine analyzes behavioral data in real time, including how long users stay on a website, their clicking patterns, and the writing style and way they phrase their questions.
The AI automatically predicts and visualizes customer characteristics, such as whether they are more “logic-oriented” or “emotion- and vision-oriented,” based on MBTI traits and thinking/purchasing patterns. This makes it possible to deliver an approach optimized for each individual customer.
The Dramatic Changes “MBTI Prediction” Brings to Marketing & Sales
By understanding customers’ personality traits, SAKINA CDP/MA can automate the following types of “highly personalized communication tailored to each individual.”
1️⃣ Automatically Adjusting the Tone and Manner of Generated Content (Pop-ups & Emails)
T (Thinking) types: Display logical, fact-based creative content automatically, such as “CVR +15% achieved” or “Implemented by 200 companies.”
F (Feeling) types: Present content centered around empathy and customer stories, such as “What our customers say” or “Dramatically reducing the workload for your team!”
2️⃣ Suggesting the “Optimal Sales Approach” for Inside Sales
On the SAKINA dashboard, AI-generated advice such as “This prospect is a data-driven thinker” can be displayed. This enables sales representatives to prepare a conversation script tailored to the customer even before the initial sales meeting.
By gaining a deeper understanding of customers through “behavior and personality traits” and delivering the most appropriate approach to each individual, SAKINA uses the power of technology to create a new level of customer understanding and maximize business results.